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  <url>
    <loc>http://www.ninedotsdesign.com/drivenow-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-09</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/5e65cad3c20640121beab9b7/1473087758844/</image:loc>
      <image:title>DriveNow Gallery - Brand Values and Assets</image:title>
      <image:caption>The successful implementation of a design solution is impacted by the client’s organization, core values, business situation and capabilities. DriveNow’s associated brands were investigated to ensure decision criteria would be effectively addressed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c79be7d1758efe189a3360/57cd864cf7e0abfa387d6959/1473087758844/BMW-Brand-Rsch.jpg</image:loc>
      <image:title>DriveNow Gallery - Brand Values and Assets</image:title>
      <image:caption>The successful implementation of a design solution is impacted by the client’s organization, core values, business situation and capabilities. DriveNow’s associated brands were investigated to ensure decision criteria would be effectively addressed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c79be7d1758efe189a3360/57c8b09e197aea68c62a9c27/1472770664348/family-on-bike.jpg</image:loc>
      <image:title>DriveNow Gallery - Context Research</image:title>
      <image:caption>Because the service operates in a mature mobility market, the team investigated both cultural and infrastructure context that would impact the viability of a disruptive solution. Both the use of public transportation and enthusiasm for cycling are integrated with the Dutch culture and presented a significant competitive threat with low associated costs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c79be7d1758efe189a3360/57c8cbbbe58c624a660d2f0c/1583730320646/DriveNow-research-compilation.jpg</image:loc>
      <image:title>DriveNow Gallery - User Motivations</image:title>
      <image:caption>Interviews, generative sessions, day in the life diaries, personas and other methodologies were used to uncover insights into user emotions and needs associated with mobility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c79be7d1758efe189a3360/57c79cc6ff7c50f299665685/1472699790605/Business+infographic+-+UPDATE-01.jpg</image:loc>
      <image:title>DriveNow Gallery - Business Rollout Strategy</image:title>
      <image:caption>Infographic used to help convey stages of rollout for service offering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c79be7d1758efe189a3360/57c8812df7e0ab859dbd7941/1583732561405/BMWi_Storyboards.jpg</image:loc>
      <image:title>DriveNow Gallery - Storyboards</image:title>
      <image:caption>Storyboards, mood boards and other methods were used to help summarize key features and convey user experiences as concepts were being formulated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c79be7d1758efe189a3360/57c89471f5e231e8a1b0972b/1583733834794/DriveNow-Apps.jpg</image:loc>
      <image:title>DriveNow Gallery - Intermodal Planning</image:title>
      <image:caption>To provide a superior journey planning tool, the concept of an intermodal planning App was conceived. With the goal of satisfying users' mobility needs, the App offers a variety of travel options to tailor time, costs and comfort to personal preferences. Using a DriveNow vehicle is just one of several options, including public transportation, integrated to enable the most efficient travel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c79be7d1758efe189a3360/57c8907437c5815de722562d/1583733872387/DriveNow-App-Car.jpg</image:loc>
      <image:title>DriveNow Gallery - Integrated Ridesharing</image:title>
      <image:caption>A significant service differentiator, the concept of integrated ridesharing allows users to easily and securely split costs associated with friends or other service members as multiple passengers can "check in" for the ride. This is also enabled while en route to a destination, offering the option to pick up a passenger to cut expenses. This not only helps reduce customer cost burden but limits the number of vehicles required to operate the service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c79be7d1758efe189a3360/57c8d4fbebbd1ada66ebdacb/1583733918526/DriveNow-Experience-Ctr.jpg</image:loc>
      <image:title>DriveNow Gallery - Experience Centers</image:title>
      <image:caption>To help build brand awareness and create a seamless experience during in-person signup, the concept of DriveNow Experience Centers was developed. These physical touchpoints are premium storefronts in major urban centers or mobile pop-up shops set up during market day in smaller towns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c79be7d1758efe189a3360/5e65c72b9369fa09532fdb5d/1583732421516/Customer+journey+infographic+-+UPDATE.jpg</image:loc>
      <image:title>DriveNow Gallery - Customer Journeys</image:title>
      <image:caption>Journey maps and process flows were tools used to convey the customer experience while using the proposed mobility services. Challenges and opportunities were highlighted, including those related to the interplay between the various service providers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c79be7d1758efe189a3360/57c882496b8f5b32301f7354/1583732512740/BMWi-roadmap-infographic_SM.jpg</image:loc>
      <image:title>DriveNow Gallery - Rollout Strategy</image:title>
      <image:caption>Design ideas were coupled with business models and implementation strategy. As a concise means of communication, infographics were used to convey the service rollout and resource requirements, supplementing in-depth written documentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c79be7d1758efe189a3360/57ca090837c5816997f34bb3/1583733751067/DriveNow_Overview.jpg</image:loc>
      <image:title>DriveNow Gallery - Holistic Service Offering</image:title>
      <image:caption>Integrated mobility services — DriveNow is a premium mobility enabling service, not just car sharing provider  Journey focus — offer user convenience, enjoyable experiences, enhanced information en route to destination  Shared experiences — social platform that promotes gatherings  Referral incentives — Dropbox-style sign up rewards  Premium brand feel — consistency across touchpoints  Cost sharing — integrated ridesharing network with multiple rider check in is a differentiator from competitors</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/besi-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-02</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/57c94b42d482e95fc8aabd51/1472788630617/</image:loc>
      <image:title>Besi Gallery - Context</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c8f06bc534a5c7c897abcb/57c8f83720099ef23fb4a0e4/1472788630617/besi2.jpg</image:loc>
      <image:title>Besi Gallery - Context</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c8f06bc534a5c7c897abcb/57c8f78759cc68c3e3d9a9c8/1472788661012/Besi-concepts.jpg</image:loc>
      <image:title>Besi Gallery - Exploration</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c8f06bc534a5c7c897abcb/57c8fced9de4bb1598eeb59f/1472809538385/Besi-render-2.jpg</image:loc>
      <image:title>Besi Gallery - Refinement</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c8f06bc534a5c7c897abcb/57c8f5cb725e258df2fb328d/1472809794269/Besi-final-product.jpg</image:loc>
      <image:title>Besi Gallery - Final Product</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/universal-remote-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-03</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/57ca340a1b631bb8d8d5811b/1472813716754/</image:loc>
      <image:title>Universal Remote Gallery - Exploration</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c951c64402439fa176a797/57c95a86725e258df2fd3232/1472813716754/Russound-sketch-2.jpg</image:loc>
      <image:title>Universal Remote Gallery - Exploration</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c951c64402439fa176a797/57c957e7579fb35c8fbc86b3/1472813047990/Russound-sketch.jpg</image:loc>
      <image:title>Universal Remote Gallery - Exploration</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c951c64402439fa176a797/57c959032994ca33e840e401/1472869386365/Russoud-interface.jpg</image:loc>
      <image:title>Universal Remote Gallery - Interface Development</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c951c64402439fa176a797/57c97b99893fc0cdc2bd64f0/1472869386346/Russound-refinement.jpg</image:loc>
      <image:title>Universal Remote Gallery - Refinement</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c951c64402439fa176a797/57c97d28414fb532c2df7b67/1472869386353/Russound-render.jpg</image:loc>
      <image:title>Universal Remote Gallery - Final Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c951c64402439fa176a797/57c9859303596e69c82f84d0/1472869386401/Russound-final-comp.jpg</image:loc>
      <image:title>Universal Remote Gallery - Production</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/ct300-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-02</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9a78759cc68cd7a90ce09/57c9b745ff7c5047495b9f7a/1472837447897/CT300_side_on_stand.jpg</image:loc>
      <image:title>CT300 Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9a78759cc68cd7a90ce09/57c9b5c2cd0f683b361b69e4/1472837060518/CT300_lift-off-stand.jpg</image:loc>
      <image:title>CT300 Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9a78759cc68cd7a90ce09/57c9b6a29f74564e51e598bc/1472837283441/CT300_lifted.jpg</image:loc>
      <image:title>CT300 Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9a78759cc68cd7a90ce09/57c9b49d8419c2ca0cccbd82/1472836767633/CT300_frame_rear.jpg</image:loc>
      <image:title>CT300 Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9a78759cc68cd7a90ce09/57c9c540c534a5aa9883eac9/1472842589681/CT300_stand_rear.jpg</image:loc>
      <image:title>CT300 Gallery</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9a78759cc68cd7a90ce09/57ca07a437c5816997f3404c/1472858021910/ct300-main.jpg</image:loc>
      <image:title>CT300 Gallery</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/design-samples</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-12-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/59defe1ea803bb017c551c9c/1507786270752/newcomct200_001a.jpg</image:loc>
      <image:title>Design Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9ec98e3df286312cdec49/1472857125607/Biovault.jpg</image:loc>
      <image:title>Design Samples - Biometric Gun Safe</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9d1303e00bea4a10e108a/1472844100426/Russound-render.jpg</image:loc>
      <image:title>Design Samples - Universal Remote Control</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9f036f5e231384f5582f4/1507786814520/Parabolic_Heater.jpg</image:loc>
      <image:title>Design Samples - Heater Appearance Refresh</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9dd9d29687f0b90e002b8/1472852828597/iPod-case.jpg</image:loc>
      <image:title>Design Samples - iPod and iPhone Cases</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9ed76b8a79bb29aabe1a8/1513313998660/xcelis+render.jpg</image:loc>
      <image:title>Design Samples - Hospital Equipment Tracker</image:title>
      <image:caption />
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      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9e1da197aea4693fb385d/1513313376199/iRobot-comp.jpg</image:loc>
      <image:title>Design Samples - Military Robot Control System</image:title>
      <image:caption />
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      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9f15444024334ec1e824e/1472853215780/BearHug_binding.jpg</image:loc>
      <image:title>Design Samples - One-time Adjustment Snowshoe Binding</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9d0e68419c2ca0cce2310/1507786564045/CT300_side_on_stand.jpg</image:loc>
      <image:title>Design Samples - Dockable Tablet POS</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9f2fe2e69cf5ce98753d9/1472857959762/Concept_illustration.jpg</image:loc>
      <image:title>Design Samples - Power Tool Concept Illustration</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9e368ff7c50bacd9f8ecc/1513313910079/Heath_RMLD.jpg</image:loc>
      <image:title>Design Samples - Utility Gas Leak Detector</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9d0c6e3df28ee935e3683/1513313945250/Besi_Maverick.jpg</image:loc>
      <image:title>Design Samples - Semiconductor Manufacturing Equipment</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9f4126b8f5b835b8feb15/1507786673711/ct200-commercial-hotspot2.jpg</image:loc>
      <image:title>Design Samples - Commercial Tablet Security</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57c9ffd803596e47343abbfa/1513313828398/Military_handheld.jpg</image:loc>
      <image:title>Design Samples - Military Handheld Translator</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57ca012a9de4bb69fab75305/1507786725795/Interface_Screen.jpg</image:loc>
      <image:title>Design Samples - Medical Equipment Interface</image:title>
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      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9d0a88419c2ca0cce2049/57ca062c2994ca4d3c05c849/1583732475987/rival.jpg</image:loc>
      <image:title>Design Samples - Kitchen Appliance Concept Rendering</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/philips-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-03</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/57ca6261ff7c508975c9e02c/1472868121226/</image:loc>
      <image:title>Philips Gallery - Sensitizing Kit</image:title>
      <image:caption>An initial step is to prepare study participants by "sensitizing" and preparing them for upcoming group sessions. An activity kit was developed which included a day in the life diary. This kit helped trigger thoughts and emotions related to the participants' context and use of beauty products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57ca1e5759cc6804d176d69a/57ca2b981b631bb8d8d548f0/1472868121226/Sensitizing_kit.jpg</image:loc>
      <image:title>Philips Gallery - Sensitizing Kit</image:title>
      <image:caption>An initial step is to prepare study participants by "sensitizing" and preparing them for upcoming group sessions. An activity kit was developed which included a day in the life diary. This kit helped trigger thoughts and emotions related to the participants' context and use of beauty products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57ca1e5759cc6804d176d69a/57ca3d27e58c6267c211830e/1472873770014/Participants.jpg</image:loc>
      <image:title>Philips Gallery - Recruiting Participants</image:title>
      <image:caption>The team visited beauty and department stores to recruit customers who fit the profile of potential RéAura users. 8-10 participants were recruited to provide a range of insights from a manageable group size.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57ca1e5759cc6804d176d69a/57ca36c73e00bed93ba09aab/1472875883041/Generative_session.jpg</image:loc>
      <image:title>Philips Gallery - Generative Session</image:title>
      <image:caption>Having completed their sensitizing kits, study participants joined a generative session with other participants. They were asked to create image posters that expressed their feelings towards statements associated with the use of beauty products. A random collection of simple images – open to interpretation – were provided as tools to create collages. Participants then used these posters as conversation tools when presenting to the group.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57ca1e5759cc6804d176d69a/57ca47462e69cf21021417a4/1472880844504/Analysis.jpg</image:loc>
      <image:title>Philips Gallery - Analysis</image:title>
      <image:caption>Audio and visual recordings were made during the generative session. Freeform discussions during the "making" stage, as well as the more formal presentation and group discussion of collage posters, produced large troves of data. Transcripts were created, coded with themes and then grouped so that patterns could emerge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57ca1e5759cc6804d176d69a/57ca4e38725e25df3ee9c844/1472881249442/Insights.jpg</image:loc>
      <image:title>Philips Gallery - Insights</image:title>
      <image:caption>The thematic patterns allowed the team to uncover insights into user motivations and emotions associated with using skincare products. Findings were presented through infographics that were in keeping with the energetic, highly-participatory nature of this qualitative research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57ca1e5759cc6804d176d69a/57ca570aff7c508975c9af10/1472879029840/Insights_Participant_Summary.jpg</image:loc>
      <image:title>Philips Gallery - Personas</image:title>
      <image:caption>Transcripts and sensitizing kits were compiled and themes among participants became the basis for distinct user personas. Each persona represented unique motivations behind the use of skincare products. This would help in tailoring product information in a manner that connects with each type of user.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/oto-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-07</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57cf740a9de4bb51a3ae052a/57cf95e46b8f5b1584781447/1473222142272/stakeholder-motivations.jpg</image:loc>
      <image:title>Oto Connecting Data</image:title>
      <image:caption>Identifying stakeholder motivations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57cf740a9de4bb51a3ae052a/57cf8109414fb5a80f7be608/1473222540246/brand-customer-relationship.jpg</image:loc>
      <image:title>Oto Connecting Data - Aligning motivations through the brand-customer relationship</image:title>
      <image:caption>Aligning motivations through the brand-customer relationship</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57cf740a9de4bb51a3ae052a/57cf9656bebafb38f70e7992/1473222312931/Oto-brand-imagery-guide.jpg</image:loc>
      <image:title>Oto Connecting Data</image:title>
      <image:caption>Mapping visual themes that convey brand expression goals</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/oto</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-07</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/57d009d0bebafb38f710f778/1473251694825/</image:loc>
      <image:title>Oto Collecting Data</image:title>
      <image:caption>Expert interviews – uncovering key themes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57cf97a9f5e231cca987d573/57cf9c1ab8a79b53a3af1e73/1473251694825/expert-interview.jpg</image:loc>
      <image:title>Oto Collecting Data</image:title>
      <image:caption>Expert interviews – uncovering key themes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57cf97a9f5e231cca987d573/57cf9cd6f7e0abcd49191c54/1473251792653/fitness-persona.jpg</image:loc>
      <image:title>Oto Collecting Data</image:title>
      <image:caption>Mapping users – creating personas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57cf97a9f5e231cca987d573/57cf9e1a37c58138c19d85d3/1473251782909/tech-performance.jpg</image:loc>
      <image:title>Oto Collecting Data</image:title>
      <image:caption>Identifying visual brand strategies – competitive landscape</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/oto-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-07</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/57cfbfbbe58c6242311cc93b/1473232213608/</image:loc>
      <image:title>Oto Strategy</image:title>
      <image:caption>Brand manifesto as strategic development guide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57cfb10e9f74564fcf64b588/57cfb3e0197aeadfcf8182e0/1473232213608/brand-manifesto.jpg</image:loc>
      <image:title>Oto Strategy</image:title>
      <image:caption>Brand manifesto as strategic development guide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57cfb10e9f74564fcf64b588/57cfb13237c58138c19df194/1473229107678/oto-bottles-and-pods.jpg</image:loc>
      <image:title>Oto Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57cfb10e9f74564fcf64b588/57cfbb32f7e0abcd4919c6ad/1473232827824/oto-coffee.jpg</image:loc>
      <image:title>Oto Strategy</image:title>
      <image:caption>Integrating with user lifestyle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57cfb10e9f74564fcf64b588/57cfbd02d1758e630e015324/1473232205400/Func-Open.jpg</image:loc>
      <image:title>Oto Strategy</image:title>
      <image:caption>Developing solutions to satisfy needs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/drivenow-development</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-09</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/5e65dbab190266288c766eae/1473087758844/</image:loc>
      <image:title>DriveNow Development - Brand Values and Assets</image:title>
      <image:caption>The successful implementation of a design solution is impacted by the client’s organization, core values, business situation and capabilities. DriveNow’s associated brands were investigated to ensure decision criteria would be effectively addressed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/5e65cc0bb6faeb732c2f583e/5e65cc3cd9214e53815778a1/1583729803992/BMW-Brand-Rsch.jpg</image:loc>
      <image:title>DriveNow Development - Brand Values and Assets</image:title>
      <image:caption>The successful implementation of a design solution is impacted by the client’s organization, core values, business situation and capabilities. DriveNow’s associated brands were investigated to ensure decision criteria would be effectively addressed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/5e65cc0bb6faeb732c2f583e/5e65ce80885e6f31aab9d22e/1583730822766/family-on-bike.jpg</image:loc>
      <image:title>DriveNow Development - Context Research</image:title>
      <image:caption>Because the service operates in a mature mobility market, the team investigated both cultural and infrastructure context that would impact the viability of a disruptive solution. Both the use of public transportation and enthusiasm for cycling are integrated with the Dutch culture and presented a significant competitive threat with low associated costs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/5e65cc0bb6faeb732c2f583e/5e65ce90f244c97e61a31a12/1583730833987/DriveNow-research-compilation.jpg</image:loc>
      <image:title>DriveNow Development - User Motivations</image:title>
      <image:caption>Interviews, generative sessions, day in the life diaries, personas and other methodologies were used to uncover insights into user emotions and needs associated with mobility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/5e65cc0bb6faeb732c2f583e/5e65d751cdda4349bab9bc1a/1583733645129/BMWi_Storyboards.jpg</image:loc>
      <image:title>DriveNow Development - Storyboards</image:title>
      <image:caption>Storyboards, mood boards and other methods were used to help summarize key features and convey user experiences as concepts were being formulated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/5e65cc0bb6faeb732c2f583e/5e65d6c5c20640121bec11a9/1583733655385/Customer+journey+infographic+-+UPDATE.jpg</image:loc>
      <image:title>DriveNow Development - Customer Journeys</image:title>
      <image:caption>Journey maps and process flows were tools used to convey the customer experience while using the proposed mobility services. Challenges and opportunities were highlighted, including those related to the interplay between the various service providers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/5e65cc0bb6faeb732c2f583e/5e65d769e2671908cf1b9cfb/1583733675434/BMWi-roadmap-infographic_SM.jpg</image:loc>
      <image:title>DriveNow Development - Rollout Strategy</image:title>
      <image:caption>Design ideas were coupled with business models and implementation strategy. As a concise means of communication, infographics were used to convey the service rollout and resource requirements, supplementing in-depth written documentation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/drivenow-solution</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-09</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/5e65de8c885e6f31aabb7bb4/1583733751067/</image:loc>
      <image:title>DriveNow Solution - Holistic Service Offering</image:title>
      <image:caption>Integrated mobility services — DriveNow is a premium mobility enabling service, not just car sharing provider  Journey focus — offer user convenience, enjoyable experiences, enhanced information en route to destination  Shared experiences — social platform that promotes gatherings  Referral incentives — Dropbox-style sign up rewards  Premium brand feel — consistency across touchpoints  Cost sharing — integrated ridesharing network with multiple rider check in is a differentiator from competitors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/5e65dbd1a29cd069c4f11a9f/5e65dbf7de69c6177b1b2e3a/1583734412659/DriveNow_Overview.jpg</image:loc>
      <image:title>DriveNow Solution - Holistic Service Offering</image:title>
      <image:caption>Integrated mobility services — DriveNow as a premium mobility enabling service, not just a car sharing provider  Focused on the journey — offer convenience, enjoyable experiences, and enhanced information en route to destination  Shared experiences — a social platform that promotes gatherings  Referral incentives — Dropbox-style sign up rewards  Premium brand feel — consistency across touchpoints  Cost sharing — integrated ridesharing network with multiple rider check in as a differentiator from competitors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/5e65dbd1a29cd069c4f11a9f/5e65dc4ab6faeb732c310188/1583733850965/DriveNow-Apps.jpg</image:loc>
      <image:title>DriveNow Solution - Intermodal Planning</image:title>
      <image:caption>To provide a superior journey planning tool, the concept of an intermodal planning App was conceived. With the goal of satisfying users' mobility needs, the App offers a variety of travel options to tailor time, costs and comfort to personal preferences. Using a DriveNow vehicle is just one of several options, including public transportation, integrated to enable the most efficient travel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/5e65dbd1a29cd069c4f11a9f/5e65dc70b6faeb732c310515/1583733891377/DriveNow-App-Car.jpg</image:loc>
      <image:title>DriveNow Solution - Integrated Ridesharing</image:title>
      <image:caption>A significant service differentiator, the concept of integrated ridesharing allows users to easily and securely split costs associated with friends or other service members as multiple passengers can "check in" for the ride. This is also enabled while en route to a destination, offering the option to pick up a passenger to cut expenses. This not only helps reduce customer cost burden but limits the number of vehicles required to operate the service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/5e65dbd1a29cd069c4f11a9f/5e65dc9e190266288c7684ef/1583733928599/DriveNow-Experience-Ctr.jpg</image:loc>
      <image:title>DriveNow Solution - Experience Centers</image:title>
      <image:caption>To help build brand awareness and create a seamless experience during in-person signup, the concept of DriveNow Experience Centers was developed. These physical touchpoints are premium storefronts in major urban centers or mobile pop-up shops set up during market day in smaller towns.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2013-01-30</lastmod>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/resume-cv</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-01</lastmod>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-11-30</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/57d0268ae58c6242311f60f2/1473259181733/</image:loc>
      <image:title>Contact Information</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/read-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-02-23</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c49a31cd0f6828de28d2b2/57c49a31cd0f6828de28d2b1/1377710443849/The+Collective+Quarterly+%2820130828%29.jpg</image:loc>
      <image:title>Read Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c49a31cd0f6828de28d2b2/57c49a31cd0f6828de28d2b3/1377710647301/Darren+Bridgett+%2820130828%29.jpg</image:loc>
      <image:title>Read Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c49a31cd0f6828de28d2b2/57c49a31cd0f6828de28d2b4/1377787393372/Olasky+%26+Sinsteden+%2820130829%29.jpg</image:loc>
      <image:title>Read Me</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/universal-remote</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-02</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c951c64402439fa176a797/57c957e7579fb35c8fbc86b3/1472813047990/Russound-sketch.jpg</image:loc>
      <image:title>Two-way Universal Remote Control - Exploration</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c951c64402439fa176a797/57c959032994ca33e840e401/1472869386365/Russoud-interface.jpg</image:loc>
      <image:title>Two-way Universal Remote Control - Interface Development</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c951c64402439fa176a797/57c95a86725e258df2fd3232/1472813716754/Russound-sketch-2.jpg</image:loc>
      <image:title>Two-way Universal Remote Control - Exploration</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c951c64402439fa176a797/57c97b99893fc0cdc2bd64f0/1472869386346/Russound-refinement.jpg</image:loc>
      <image:title>Two-way Universal Remote Control - Refinement</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c951c64402439fa176a797/57c97d28414fb532c2df7b67/1472869386353/Russound-render.jpg</image:loc>
      <image:title>Two-way Universal Remote Control - Final Design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c951c64402439fa176a797/57c9859303596e69c82f84d0/1472869386401/Russound-final-comp.jpg</image:loc>
      <image:title>Two-way Universal Remote Control - Production</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/philips-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-04</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/57ca168e15d5db35c66c94cc/1472861848772/</image:loc>
      <image:title>Philips Consumer Lifestyle User Insights Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/oto-brand-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-13</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/57cfbe579f74564fcf64f558/1473232499417/</image:loc>
      <image:title>Oto Beverages</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-14</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/57c71bde579fb3b5b9a1f0b1/1472677559290/My+HipstaPrint+0-5+mod.jpg</image:loc>
      <image:title>About Erik</image:title>
      <image:caption>Enjoying a few laughs with fellow design thinkers...</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/drivenow-service-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-09</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/t/57c89a1b20099ea5fcb2fa82/1473232541006/BMW-DriveNow-Car-Sharing-Berlin.jpg</image:loc>
      <image:title>BMW DriveNow</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/semiconductor-equipment</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-02</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c8f06bc534a5c7c897abcb/57c8f5cb725e258df2fb328d/1472809794269/Besi-final-product.jpg</image:loc>
      <image:title>Semiconductor Manufacturing Equipment - Final Product</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c8f06bc534a5c7c897abcb/57c8f78759cc68c3e3d9a9c8/1472788661012/Besi-concepts.jpg</image:loc>
      <image:title>Semiconductor Manufacturing Equipment - Exploration</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c8f06bc534a5c7c897abcb/57c8f83720099ef23fb4a0e4/1472788630617/besi2.jpg</image:loc>
      <image:title>Semiconductor Manufacturing Equipment - Context</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c8f06bc534a5c7c897abcb/57c8fced9de4bb1598eeb59f/1472809538385/Besi-render-2.jpg</image:loc>
      <image:title>Semiconductor Manufacturing Equipment - Refinement</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.ninedotsdesign.com/enterprise-tablet</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-02</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9a78759cc68cd7a90ce09/57c9b49d8419c2ca0cccbd82/1472836767633/CT300_frame_rear.jpg</image:loc>
      <image:title>Tablet Solution for Enterprise Use</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9a78759cc68cd7a90ce09/57c9b5c2cd0f683b361b69e4/1472837060518/CT300_lift-off-stand.jpg</image:loc>
      <image:title>Tablet Solution for Enterprise Use</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/57c49048f5e23179e0d0041a/57c9a78759cc68cd7a90ce09/57c9b6a29f74564e51e598bc/1472837283441/CT300_lifted.jpg</image:loc>
      <image:title>Tablet Solution for Enterprise Use</image:title>
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